Chapter 11- Developing and Managing Products

                                            

Every season MAC Cosmetics introduces a new collection of products. These ideas come form many sources which include, customer, employees, distributors, competitors, vendors, research and development, and consultants. M.A.C. Cosmetics new collections are made up of products such as the taste temptation, which includes eye shadows, eye liners, lipstick and lip stain, ect..

Chapter 15- Marketing Communications

MAC cosmetics has a unique way of promoting their products. They use all three types of promotion strategy; they persuade, inform and use word of mouth to get new potential buyers. They fully recognize their target audience which makes it easier to promote their brand.  MAC's target maket thinks of the brand as significant and superior. This gives MAC cosmetics absolute competitive advantage.

Chapter 10 - Product Concepts

MAC cosmetics can be considered a consumer product. With their high quality products, they always make sure that their consumers are satisfied. Even though their prices are high, customers stay loyal to the brand because the products are worth the money. MAC has created an image that is known throughout many different cultures which is why they are the leading makeup brand. Their products range from eyes, face, lips, skincare, fragrances, brushes, nails, hair products and accessories.  

MAC cosmetics is not only a consumer product but also a business product. When the company was created it meant to be just for photographers, make-up artist, models and cosmetologist. The brand was meant to cater to professionals with their high pigmentation and long lasting products. The make-up’s quality made it look amazing behind the camera and captured the audience attention on the runway.