MAC cosmetics
can be considered a consumer product. With their high quality products, they always
make sure that their consumers are satisfied. Even though their prices are
high, customers stay loyal to the brand because the products are worth the
money. MAC has created an image that is known throughout many different
cultures which is why they are the leading makeup brand. Their products range
from eyes, face, lips, skincare, fragrances, brushes, nails, hair products and
accessories.
MAC cosmetics is
not only a consumer product but also a business product. When the company was created
it meant to be just for photographers, make-up artist, models and
cosmetologist. The brand was meant to cater to professionals with their high pigmentation
and long lasting products. The make-up’s quality made it look amazing behind
the camera and captured the audience attention on the runway.
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