Monday, October 31, 2016

Chapter 17 - Personal Selling and Sales Management

 Personal selling in the interaction between the customer and the sales representative. In MAC stores, there will always be a friendly employee ready to help you. They cater to your wants and needs in order to create that strong relationship that will make you come back. MAC is known for being a customer oriented company and that’s why they provide professional makeup artist to help customers make a decision. Based on their knowledge, they will help you pick out the perfect product that looks good with your features. Aside from helping you pick out the products, they also instruct you on how to apply it and what’s the best way to use it. Another good thing about MAC is that this kind of help is not just limited to stores.  Customers can also receive this kind of help while online shopping. They provide shoppers with a live chat which provides the same customer satisfaction. 

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