MAC uses
social medial marketing in order to get their products out there and achieve
their branding goals. Its main form of getting their costumers involved is by
social sharing of pictures and videos. The MACnificent Me campaign is their
most recent involvement. This campaign broke the rules of beauty marketing and
got 70K people to participate. The concept of this platform is for consumers
"to submit a mantra that “illustrated their style, heart, and soul,” along
with a private 100-word essay and photo."
Social Media standings:
Facebook-
MAC uses Facebook to keep costumers up to date with all the new
products. They provide swatches and videos to attract their attention. They
also promote events which are usually make up workshops.
- 11.693.191 likers
- Like rank: 82
- Post per day: 1,16
- Likes, comments, shares per post: 4408
Twitter-
- Twitter : 1490 posts
- 7,5 million followers
YouTube-
MAC has an own YouTube channel, where it uploads make-up and
campaign videos.
- 333,317 Subscriber
- 236 Videos
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