Monday, September 19, 2016

Chapter 18- Social Media and Marketing

MAC uses social medial marketing in order to get their products out there and achieve their branding goals. Its main form of getting their costumers involved is by social sharing of pictures and videos. The MACnificent Me campaign is their most recent involvement. This campaign broke the rules of beauty marketing and got 70K people to participate. The concept of this platform is for consumers "to submit a mantra that “illustrated their style, heart, and soul,” along with a private 100-word essay and photo."



Social Media standings:
Facebook-
MAC uses Facebook to keep costumers up to date with all the new products. They provide swatches and videos to attract their attention. They also promote events which are usually make up workshops.
  • 11.693.191 likers
  • Like rank: 82
  • Post per day: 1,16
  • Likes, comments, shares per post: 4408


Twitter-
  • Twitter : 1490 posts
  • 7,5 million followers


Screen Shot 2016-01-22 at 16.40.50

YouTube-

MAC has an own YouTube channel, where it uploads make-up and campaign videos.
  • 333,317 Subscriber
  • 236 Videos  
                                         Image result for mac cosmetics youtube channel

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