Demographics
MAC Cosmetics markets mostly to the 18 - 25 year old women. The advantage of marketing to these young women is that they are knowledgeable about media and technology. These two factors have a huge contribution on the the way the company communicates with their customers. By making their information so easy to obtain, these girls can simply re-post information about the company and make it go viral. Such action bring more awareness to the campaign the company is advertising and also maximizes profits, while also introducing the company to new customers. MAC Cosmetics also features certain celebrities on their makeup collections to appeal to a certain age group. They pick celebrities that these girls see as heroines because they know that girls witching this age group are are highly influenced by what they see. MAC uses all of their resources to appeal to their average women, and so far they have been successful at it.
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