Chapter 2 - Strategic Planning for Competitive Advantage

M.A.C SWOT Analysis 

Strength:

1. High quality products
2. Leader in cosmetic industry with a strong brand image 
3. Sold in over 200 locations in 15 different countries 
4. Socially responsible/ Eco friendly 
5. Donates to charities 

Weakness:

1.  Limited awareness with the public 
2. More expensive than competitors
3. Products don't have a wide range 
4. Limited media outreach 

                                           

Opportunities:

1. Maintain brand loyalty to costumers 
2. Increased brand reach globally 
3. Sold through retailers websites 

Threats:

1. Competition online 
2. Cheaper brands that are seen as equal 
3. Retailers sell other brands as well 
4. high end competition