Chapter 6 - Consumer Decision Making

1. Recognition of the brand-

• Some customers are familiar to M.A.C's line of cosmetics 
• Customers could be recommended by a friend
• Advertisement 
• Packaging 
• Social Media 

                                        

2. International information search-

• Go online and search up reviews on the product 
• Asking product users 
• Walk into the store and asking the sales person's information on a certain product  

                                   

3.  Evaluate alternatives-

• After conducting research the customer compares products. They make decisions on what foundation is perfect for their skin tone  or what shade of eyeshadow best complements their eyes. 

4. Purchase-

• The customer makes a decision and leaves the store exited of with what they just bought.

5. Post purchase behavior-

• Customers are satisfied with their purchase 
• They believe it was worth the money
• Will continue to purchase products from M.A.C Cosmetics