Monday, October 3, 2016

Chapter 5 - Developing a Global Vision

MAC Cosmetics is the leading make up brand worldwide. Its Sold in more than 79 countries with over 12,000 official MAC makeup artist. They have stayed the leading makeup brand because they cater to peoples needs. Unlike other brands who claim to do the same, MAC offers their customers options. They understand that not everyone is the same skin tone. So they offer over 50 shades of foundations with different formula's. These formula's not only match your skin tone but also cater to to the climate that you live in. For example, they created a special collection that's only sold in India. this collection features products made from more natural ingredients for a more natural look. The ingredients used in these products are different because India has a warm environment, therefore the formula had to be changed so that customers still get the best quality products. Such actions demonstrate that MAC cosmetics understands cultural diversity and do in fact cater to everybody.

                                  Image result for mac cosmetic line in india



      

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